ELA Performance
- Feb 8, 2023
- 6 min read

What's hot in branding trends for 2023?

Updated: Feb 9, 2023

Branding is constantly evolving, and 2023 is no exception. To stay ahead of the curve and make a lasting impact, it's important to understand the latest trends in branding. In this blog, we will explore four of the hottest branding trends for 2023, including "Daring Nostalgia," "Powerful Use of Color," "Pushing Design Boundaries," and "New Eco." From embracing a brand's history to connect with consumers emotionally, to using sustainable practices to show a commitment to the planet, these trends will give your brand a competitive edge and help you create a meaningful connection with your target audience.

As a business owner, you want to stay ahead of the curve. You want to know the latest trends and marketing trends for 2023 so you can be the trendsetter, not the follower. So, what's hot in branding for 2023? Here are four trends to keep an eye on.

Marketing Trend

Daring Nostalgia

We're seeing a lot of brands embracing their history and using it to connect with consumers on an emotional level. This trend is all about celebrating what made your brand great in the first place while also looking to the future.

Emotional Branding Strategies: Leveraging History to Connect with Consumers in 2023

Brands today are looking for ways to create meaningful connections with their customers. One way to do this is by leveraging the brand's history, which can help evoke emotion and earn trust from consumers.

Take Coach, for example. The company has been around since 1941 and has built a strong emotional connection with its customers by telling its story through its products and emotional marketing campaigns. By emphasizing the brand’s heritage, Coach has been able to create an emotional bond with its customers that goes beyond just selling products.

Another example of a brand successfully embracing its history emotionally is Surveysparrow. The company uses smart algorithms to understand customer preferences and uses search history, viewing data, user ratings, time, date, etc., to create an emotional connection with their customers. This helps them build loyalty and trust among their users by providing them with personalized experiences tailored to their needs.

These examples show that leveraging a brand’s history can be an effective way of creating an emotional connection with consumers. By focusing on storytelling and personalization, brands can build loyalty and trust in their customers while also creating a unique experience that resonates emotionally.

Powerful Use of Color

Color is becoming more important than ever in branding. Brands are using color to communicate their values and connect with their target audiences. We're seeing a lot of bold, bright colors being used to grab attention and make a statement.

Using Color To Connect with Your Target Audience

Color has always been an important factor in branding and marketing. It helps to create an identity and set a tone for the brand, making it easier for customers to identify products and services. But it can also be used as a tool for connecting with customers on an emotional level.

LOGO

Take Coca-Cola, for example. The company has used its iconic red color to successfully communicate its values and create a strong connection with its target audience. From red soda cans to vibrant billboards, the company’s ability to use color effectively has helped it become one of the most recognized brands in the world.

Another example of a brand leveraging color to connect with its target audience is Nike. The company uses its signature Swoosh logo in combination with bright and bold colors like yellow, pink, blue and green to create an emotional connection with customers. This helps them stand out from their competitors while also illustrating their commitment to innovation and quality.

These examples show that using color strategically can be an effective way of connecting with your target audience on an emotional level while also communicating your brand values. By understanding how colors can evoke certain emotions, you can create a powerful visual identity that resonates with your customers.

Pushing Design Boundaries

Brands are no longer afraid to experiment with their designs. We're seeing more and more brands pushing the boundaries of what's possible with their branding, whether it's through innovative use of typography or unexpected use of color.

Design trends for 2023

Innovative typography and unexpected colors to stand out from the competition

Typography and color are two of the most important elements of design. They can be used to create a unique visual identity for a brand, or to make a statement about the company's values. In recent years, there has been an increase in brands using innovative typography and unexpected colors to stand out from the competition. Here are some examples of brands that have successfully applied innovative use of typography or unexpected use of color in their designs.

One example is Airbnb, which used bold typography and bright colors to create a modern look for their website. The typography was designed to be eye-catching and easy to read, while the bright colors added an element of fun and energy. Another example is BBC, which used a combination of serif and sans-serif fonts to create a modern yet classic look for their website. The combination of fonts was carefully chosen to convey the brand’s professionalism and trustworthiness.

Amazon also made use of innovative typography by creating an interactive typeface that changed depending on the user’s location. This allowed Amazon to customize its website experience for different regions around the world. Finally, Rio 2016 used unexpected colors in its branding campaign by combining bright blues with neon greens and oranges. This gave the campaign an energetic feel that resonated with viewers around the world.

These examples demonstrate how brands can successfully apply innovative use of typography or unexpected use of color in their designs. By doing so, they can create unique visual identities that will help them stand out from the competition and engage with customers on a deeper level.

New Eco

With consumers becoming more conscious of the environment, we're seeing a lot of brands embracing sustainable practices and using eco-friendly materials in their branding. This trend is all about showing that your brand cares about more than just profits; you care about the planet too.

Brand identity

Sustainable Branding Case Studies trends for 2023

Sustainable branding is an important part of any business's success in the 21st century. Consumers are increasingly aware of their impact on the environment and want to support companies that are making a positive difference. Fortunately, there are many case studies of brands successfully applying sustainable practices and using eco-friendly materials in their branding.

One example is Patagonia, a clothing company that has been committed to sustainability since its founding in 1973. They use recycled materials in their products, donate 1% of sales to environmental causes, and have even launched campaigns encouraging customers to buy fewer items from them.

Another example is Starbucks, which has made sustainability a core part of its brand identity. The company has implemented initiatives such as reducing water usage in their stores, using recyclable cups and straws, and sourcing coffee beans from sustainable farms.

Finally, Dell is another great example of a company that has embraced sustainability in its branding efforts. They have set ambitious goals for reducing carbon emissions and energy consumption across their operations, while also investing heavily in renewable energy sources like solar power.

These case studies demonstrate that it is possible for businesses to make a positive impact on the environment while still achieving success financially. By embracing sustainable practices and materials in their branding efforts, companies can create value for both themselves and the planet.

How branding trends support the marketing strategy of your business

In today's competitive business landscape, it is essential for brands to stay up-to-date on the latest marketing trends. By doing so, they can ensure that their branding efforts are in line with their overall marketing strategy and will help them reach their desired target audience. The right branding trends can also be used to differentiate a brand from its competitors and create an emotional connection with consumers. With this in mind, businesses must carefully consider how different branding trends support the marketing strategy of their business before implementing them into their campaigns.

At ELA Performance we can help your business measurable results along with Evolvint Branding services that support your growth objectives. Our brand strategists help you identify how to maximize the potential of your product and services, create a unified customer experience, and ensure that every aspect of your business aligns with your values to attract the right customers.